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FOR IMMEDIATE RELEASE:

The powerHouse Arena and Juxtapoz are pleased invite you to the launch of

The Hustle

Opening Reception: Wednesday, May 28, from 6-9pm
The powerHouse Arena
37 Main Street, Brooklyn, NY 11201
For more information, please call 1-866-99-ARENA

Music by DJ Emz
Mural by HOST18
Drinks Courtesy of Union Beer

RSVP:

sophie@powerhousebooks.com

Exhibition runs May 22-July 13, 2008
Gallery Hours:Weekdays: 10am-7pm, Weekends: 11am-7pm

www.powerhousearena.com/thehustle   

A tribute to capitalism in action, The Hustle, is about the art of selling-anything. Selling sex, selling drugs, selling clothes, selling souls, selling dreams, selling schemes, selling anything ‘cause this is America, baby. Held in conjunction with the publication of powerHouse Magazine Issue 3, The powerHouse Arena will be transformed into a Hustler Wall of Fame, with a broad selection of artists contributing their vision of this iconic figure in America culture.

Contributing artists include:
Keiji Ando and Luke Behrends on Dick Cheney, the greatest hustler of our time
Vanessa Bahmani on Rokafella, b-girl extraordinaire
Carlos Batts on April Flores, the biggest beauty of them all
Juliana Beasley on Lapdancers, the ultimate tease
Peter Beste on Scarface, representing Texas Hip Hop since the 80s
Boogie on Chris Nieratko, the greatest American writer of the past twenty minutes
Nicola Cairns on Ewan McNaught, Edinburgh's finest
Joe Conzo on Grandmaster Caz, hip-hop pioneer and lyricist extraordinaire
Rose Cromwell on Roberto, working the tourist circuit in Panama's Caribbean islands
DJ Disco Wiz on DJ Disco Wiz, the first Latino hip-hop DJ
Tristan Eaton on J.C. Leyendecker, the greatest American illustrator of the 20th century
Amy Eckert on Ross Shelton, selling the American Dream one mobile home at a time
Ron English on Ronald McDonald
Derek Erdman on the Nigerian 491 Scam, damn those emails
Brian Finke on Bodybuilders, flexing for big bucks
GODLIS on Dee Dee Ramone, punk rock reigns supreme
Arlene Gottfried on Miguel Piñero, "the junkie Christ," poet, playwright, and dramatist
Bobby Grossman on Glenn O'Brien, the Style Guy
Tomoaki Hata on Diana, Japanese nightclub personality and drag queen
Jamil GS on Kool Ace, former Nation of Islam member turned Atlanta pimp
Brian Kenny on Go-Go Boys
Ohyun Kwon on Ohyun Kwon, no reason to hustle.
Hilary Knox on the World's Largest Gun Shoot
Seth Kushner on the Snake Man of Brooklyn
Greg LeFevre on Tupac, the greatest selling rapper of all time
Graham Letorney on Dumar Brown, writer and revolutionary
Slava Mogutin on Go-Go Boys, shaking what they mama gave them
Theresa Ortolani on Stuntmen, burning up the sets
Mark Peterson on the Charity Ball Circuit
Dustin Pittman on Andy Warhol, the world has never been the same
Ricky Powell on King Ad-Rock, the Beastie Boy in his 80s prime
QUIK on Playboy Centerfolds
Joseph Rodriguez on Spanish Harlem Drug Dealers
Sylvia Plachy on Guy Gonzales, original hustler on the Deuce
Stephen Schuster, on Vanessa Del Rio, the first lady of pornography
Udo Spreitzenbarth on Tracy Quan, Manhattan call girl turned novelist extraordinaire
Craig Wetherby on Ricky Powell, the WeeGee of hip hop
Geordie Wood on Clayton III, Central New York drug dealer

Juxtapoz Art and Culture Magazine is the seminal publication covering the world of underground contemporary art for the last 14 years. Juxtapoz's cutting edge presentation of the ever-changing world of urban art and culture has always been ahead of its time. Just as the publishers of Juxtapoz foresaw the impact of skateboarding 26 years ago when they founded Thrasher, so have they understood the influence outsider art would come to have on popular consciousness. That insight has come to fruition as the trends and artists Juxtapoz has introduced become increasingly assimilated into mainstream media and culture. From Robert Williams and Mark Ryden, to Barry McGee and Shepard Fairey, to Mike Giant and Jeremy Fish, Juxtapoz has been instrumental voice for the underground art world.

As a child of the Bronx, Michael "Emz" Greene witnessed the humble beginnings of hip-hop. But as a man of the world, Greene became a key figure in hip-hop's transformation from street culture to pop culture, as a disc jockey, radio personality, and record executive. In the 1990s, Greene created one of the first college radio shows completely dedicated to rap music in Los Angeles, and went on to co-host the first rap show on L.A.'s premier Urban radio station, KKBT-FM (92.3 The Beat). With his partner, Mike Nardone, Greene's encyclopedic knowledge of music and sardonic humor made "The Joint" must-listen radio for fans across the nation's second-largest market, and made "King Emz" a local celebrity, the "deejay's DJ."

Simultaneously, Emz became a record promoter for a new record label launched by moguls Jimmy Iovine and Ted Field, called Interscope. When Interscope began signing rap artists like Tupac Shakur, executives at the company tapped Emz to handle national rap radio promotion. Emz was in position at Interscope when legendary rap producer Dr. Dre delivered his first solo album, "The Chronic." Emz manned the leading edge of the album's marketing to DJs across the country. "The Chronic" went on to sell 8 million copies and was Interscope's and Death Row's first bona fide smash.

Throughout his years in the entertainment business, Emz has worked personally with hip-hop figures like Tupac Shakur, Dr. Dre, and Snoop Dogg. He learned the nuts and bolts of promotion while working with legendary marketer Steve Rifkind, founder of Loud/SRC. Dj Emz is an accomplished record producer and currently in the studio with artists as diverse as Cyndi Lauper and Joell Ortiz. Behind all his professional endeavors is a strong foundation in the culture from which modern hip-hop springs. Greene created his handle, "Emz," as a young graffiti artist in the streets of the Bronx. Greene has been lifelong turntablist, and is still a much-sought after disc jockey, hired for functions in America and abroad, whose clients include brands like Nike, Sony, Warner, Universal, Polo, and Absolut.

Born and bred in South Brooklyn in the 1970's HOST18 was attracted to art from his childhood. He never got enough of drawing Super Mario Bro's scenes, sneakers, space ships and bubble letters. Thirty some odd years later he's still drawing bubble letters. HOST18 has become known for his many different styles of graffiti writing. His work jumps from glossy fine tuned and detailed lettering to raw and expressive conceptual imagery, from politically motivated to sarcastic and childish. In 2006 he co-founded the international Revamp project where a group of select artists from around the world revisit old works. He is also a contributing writer and editor for Mass Appeal magazine, projecting his vast wisdom of style writing to a worldwide audience. Normally quiet and patient in person his alter ego is sometimes brash and uncompromising, his strong feelings and opinions can drive him to giving you no choice but to hear him. HOST18 lives and works in New York City, runs the artist collective BrooklynGods.com and is at the forefront of contemporary graffiti culture.

For more information, please contact Sara Rosen, Publicity Director
powerHouse Books, 37 Main Street, Brooklyn, NY 11201
Tel: 212-604-9074 x105, Fax: 212-366-5247, email: sara@powerHouseBooks.com