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CIROC • Taste of Luxury
Art Directed and Graphic Designed by Daniel Hastings.

I gotta tell you one of my best clients is Diddy. I like working for Diddy
cause he challenges you and the money is GOOD!!! :-). But with that comes BIG responsibility and expectations - Late hours, demanding deadlines and a true 24/7 hustle. I wonder if Diddy ever sleeps, cause he drops hits after hits after hits and I'm not just talking about music.

He raises the bar up so high that anyone working with him strives to be the best, I included. Capricorn Clark, a marketing guru up at Sean John's, set me up with the Ciroc Gig after I art directed and designed the 2007 Sean John Women's campaign.

For Ciroc, Diddy wanted a sophisticaded ad that spoke about his taste and status. Sounds pretty simple, but it's hard to decide on what is going to become a nation wide campaign. I designed about 30-40 comps, with different fonts and color schemes to land 1.

And there you have it.

After I landed the approved art for ad, posters, postcard and "in store" signage they hit all the Liquor stores across the US and posted huge billboards in all the major cities in less than a month.

Check me out infront of one of the posters I designed in a Brooklyn Liquor Store NY.

I was driving in Harlem and saw my graphic design on a Building.

CHECK OUT THE HUGE BILLBOARD IN THE MIDDLE OF TIMES SQUARE!!!

I was in L.A. right on Sunset BLVD.